liveaboard.yachts
Real luxury is taking your home with you wherever you go
Traditional Yachts Are Expensive, Wasteful, and Outdated
Traditional yacht ownership is expensive, unsustainable, and outdated — but the industry is not adapting.
- Owning a yacht today is a luxury only the ultra-rich can afford.
- The average 65 foot motor yacht costs $2M+, plus: fuel, crew, and maintenance expenses skyrocketing.
- The true cost isn't just financial — it's the environmental impact, the complexity of operations, and constant maintenance.
- The world is changing — but yacht builders are not changing with it.
A New Generation of Buyers Is Being Ignored
New buyers want affordable, energy-efficient, full-time liveaboard solutions — but they don't exist.
- People want more freedom, not just another vacation toy. Something practical, but not overwhelming.
- Remote workers, digital nomads, and retirees are looking for affordable ways to live on the water full-time — but the industry has no good offerings.
- Today's buyers want a sustainable home on the water, not a floating mansion that needs a full crew. Something they can manage without it being a full-time job.
- There's a massive gap in the market, and no one is filling it, yet.
The Market Is Moving On—But Manufacturers Are Not
The market is shifting, but manufacturers keep building $2M+ diesel yachts for ultra-wealthy buyers.
The competition
Why Existing Solutions Don't Work
LYRA - The Solution
A $1M Smart Yacht That Runs on Solar, Not Diesel Fumes
From a Niche Luxury to a Scalable Market Opportunity
Current yacht builders only target the 1.3M people in the $10M+ range. By offering a $1M yacht, we 20X the addressable market, adding 58M+ potential buyers where no competition exists.
At a $2M+ price point, traditional yacht makers only serve 18.5% of potential buyers—ignoring the remaining 81.5% who can afford LYRA.
This is not a small shift—this is a fundamental market expansion. The industry is leaving billions on the table by ignoring this segment.
A High-Growth, Underserved Market
Redefining Yachting with Innovation, Sustainability, and Affordability
Buyer Demand for Affordable, Sustainable Yachts
The yacht market is growing rapidly, but affordable, sustainable options remain scarce. Join us in this $6B+ opportunity — our catamaran fills the gap. Let's build the future of sustainable yachting.
The Founder
Jonas Schubert Erlandsson - Founder & Visionary
- 25+ years in tech & product development
- Lead teams at VEON(440M+ cutsomers), Replay Gaming(world's largest social poker network), Fortnox(Sweden's quickbooks with 50%+ market share) and many more
- Entrepreneurial background & deep technical expertise
- Strategic thinker and expert process optimiser
- Passion for sustainable technology & marine innovation
Team expansion
We are assembling a world-class team in marine engineering, design, and production to bring LYRA to life. Our advisory board includes startup veterans with a passion for sustainability.